Promoting two products in one box

The ad agency for Eli Lily brought us an interesting order that proved to be a big success for them—so much so that they reordered twice. To introduce two versions of a new product, we created a gift for Lily sales reps to hand out to doctors at trade shows. Each half pint takeout box contained two fortune cookies, each with a different product message. In addition, we imprinted each box on both sides, with different images and colors representing the two products. Inside each box, they also included sales literature.